Building CS from Scratch: The Founding CS Leader Course

Building CS from Scratch

The Founding CS Leader Course

Are you the first CS hire in a startup or scaleup?
Your job isn’t just keeping customers happy, it’s building the entire CS function from zero. That means onboarding, retention playbooks, reporting, and proving impact, often with no roadmap.

This course gives you the playbook for your first 90 days as the founding CS leader.

Who It’s For

  • First CS hire in a startup

  • Early CS lead building structure from scratch

  • CS leaders in messy scaleups with no CS foundation

What You’ll Learn

  • Define your role & priorities as the first CS leader

  • Set up onboarding, CRM, and customer check-ins without over-engineering

  • Deliver early wins that prove CS impact to founders & investors

  • Plan your first hire (when, who, and how to ramp)

  • Report the right metrics to communicate CS impact

What’s Included

  • 5 modules with video intros & lessons

  • Templates: onboarding flows, 90-day plan, reporting dashboard

  • Scripts for customer calls & exec alignment

  • Job description + 30/60/90 ramp plan for your first hire

  • Notion + PDF formats for easy use

Price

€490

👉 Flexible payment: invoice, PayPal, or credit/debit card.
👉 Many companies will cover this with L&D budget — check with your employer!

    • Mindset of the founding CS leader

    • Aligning with founders & execs (with scripts)

    • Priorities vs distractions checklist

    • Onboarding flow template

    • CRM setup (HubSpot/Salesforce-agnostic)

    • Check-in & QBR scripts

    • Customer playbooks for retention & expansion

    • Building a product feedback loop

    • Renewal basics when there’s no process yet

    • When to hire your first CSM

    • Who to hire first (profile & traits)

    • Job description + 30/60/90 ramp plan

    • Retention & churn metrics that matter

    • Leading indicators & expansion tracking

    • Communicating CS results to execs & investors

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